Case Study · Dashboard Design

Executive Product Metrics Dashboard

Senior executives needed unified visibility into product performance but relied on manual monthly reports with inconsistent formats. I designed a single source of truth — an automated dashboard with live updates and drill-down capability.

Back to Work
User Research Data Visualization Information Architecture Color Psychology
Executive metrics dashboard
1 month
Manual cycle before
2 sec
Live update after
+20%
Efficiency in 3 months

The Problem

"We are at the pilot seat, responsible for helping our customers get where they want — safely and as quickly as possible."
— Director, on the team's guiding mission

The Approach

We identified the key metrics, set thresholds with color coding, and designed the data flow. The result was a single source of truth: an automated dashboard with live updates and drill-down capability for faster, effective, data-driven decision-making.

The Result