Back to Work
The space we created captured what BMW stands for — "The Ultimate Driving Machine" — and in our case, driving Collaboration, Inspiration and Innovation.
The Problem
The existing BMW workspace failed to foster a productive and engaging environment, leading employees to prefer remote work. This stemmed from three core deficiencies:
- Inadequate infrastructure for modern work — the office lacked technical and acoustic support for hybrid collaboration, including private soundproof areas for meetings and deep focus.
- Poor spatial and ergonomic design — uncomfortable, disorganized seating and a lack of functional zoning created a "shop-like" atmosphere and constant distraction.
- Absence of biophilic and social connectivity — a scarcity of greenery and casual breakout spaces eroded well-being and hindered spontaneous idea generation.
The Approach
I led the research and product development, redesigning the workspace to foster natural collaboration through modular meeting areas and pods, swing-style window seating with natural light, BMW-iconic cafeteria elements, and custom modular furniture. Strategic wayfinding and spatial design encourage spontaneous conversations and idea sharing.
The Result
- Three concepts tested, approved and developed.
- Positive response from BMW's employees.
- Successfully balanced aesthetics, functionality, budget and human behavior to increase innovation, productivity and workplace appeal.